Custom CRM vs HubSpot
Custom CRM vs HubSpot: which suits your business?
HubSpot is a well-known standard CRM. A custom CRM is built around one business. Neither is always better, so the right choice depends on how closely your process fits a standard tool.
When HubSpot is a good fit
- Your sales process fits a standard pipeline
- You want to start quickly
- You will use its marketing and sales features
- You are comfortable with subscription pricing that can change as you grow
When a custom CRM makes sense
- Your work has unusual stages or job details
- Your team keeps using spreadsheets around the CRM
- You pay for many features but use only a few
- You need customer, job and follow-up details in one simple system
How to compare the cost
Check current HubSpot pricing for the plan and users you need, then estimate setup and yearly costs. For a custom CRM, include the build, hosting and support. Infolex custom builds start from A$2,499 + GST and are quoted before we begin.
Before you decide
- Write down each step from enquiry to paid job
- List what your team needs to see each day
- Test a standard tool with real work
- Ask who owns the data and how you can export it
Questions to ask before you choose
- How closely does your process fit a standard pipeline?
- How many people need access?
- What will it cost as your team grows?
- Who owns your data, and can you export it?
- What happens if your needs change?
Custom CRM vs HubSpot questions
Is a custom CRM better than HubSpot?
Not always. If HubSpot fits how you work, use it. A custom CRM is worth considering when your process doesn’t fit a standard tool.
Can I move my data from a spreadsheet?
Usually, yes. We check your data first, then confirm what can be imported and the price before work starts.
Ready when you are.
Tell us about your business and we will reply with the right package and next steps.